If you invested in
A $1,000 investment in Booking Holdings Inc. (BKNG) in January 2016 would be worth $6,343 as of June 2026 with dividends reinvested — 19.5% a year. Use the dropdowns above to try any amount, ticker, or starting month back to March 1999.
Over the same period, the same $1,000 would be worth $4,557 in the S&P 500 (SPY) and $7,667 in the Nasdaq-100 (QQQ). BKNG beat the S&P 500 but trailed the Nasdaq-100 over that period.
Growth of $1,000 in BKNG since January 2016#
monthlyBooking Holdings Inc. (BKNG). Total return approximated via dividend- and split-adjusted closes (no taxes or fees). Not investment advice.
Growth of $1,000 in BKNG by starting month#
$1,000 invested in BKNG, by starting year#
| Invested in | Worth today | Same in QQQ | Multiple | Annualized |
|---|---|---|---|---|
| 2016 | $6,343 | $7,667 | 6.3× | 19.5% |
| 2017 | $4,289 | $6,338 | 4.3× | 16.8% |
| 2018 | $3,533 | $4,619 | 3.5× | 16.3% |
| 2019 | $3,686 | $4,614 | 3.7× | 19.3% |
| 2020 | $3,690 | $3,513 | 3.7× | 22.7% |
| 2021 | $3,475 | $2,429 | 3.5× | 26.0% |
| 2022 | $2,751 | $2,095 | 2.8× | 26.0% |
| 2023 | $2,775 | $2,562 | 2.8× | 35.3% |
| 2024 | $1,926 | $1,798 | 1.9× | 31.7% |
| 2025 | $1,151 | $1,427 | 1.2× | 10.7% |
Methodology#
Investments are assumed made at the first trading day's close of the chosen year. "Dividends reinvested" uses split- and dividend-adjusted closes (a standard total-return approximation; taxes and fees excluded). "Price-only" uses split-adjusted closes. BKNG data begins March 1999; values as of June 2026 and refresh daily. Past performance does not predict future returns; not investment advice.
See the live BKNG chart and fundamentals on the BKNG quote page or compare with the same investment in SPY.
FAQ
- How much would $1,000 invested in BKNG be worth today?
- A $1,000 investment in Booking Holdings Inc. (BKNG) in January 2016 would be worth about $6,343 as of June 2026, with dividends reinvested. That works out to about 19.5% a year.
- How far back does the BKNG calculation go?
- BKNG data begins March 1999. You can pick any starting month from then to the present and see what your investment would be worth today.
- Does this include dividends?
- Yes. The default "dividends reinvested" view uses split- and dividend-adjusted closing prices — a standard total-return approximation that excludes taxes and fees. A price-only view (split-adjusted, no dividends) is also available.
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